Final Compilation & Reflection

04.24.2024 - 24.07.2024  / week 1 - week 14

Velicia Raquel Dewi Setiawan | 0369188 | Bachelor of Design (Honours) in Creative Media

Advanced Typography

JUMPLINK:

1. Lecture
• In Task 1 - Exercises 
• In Task 2
2. Instruction
3. Final Compilation & Reflection
• Task 1 Typographic Systems 
• Task 1 Type & Play
• Task 2 Key Artwork
• Task 3 Type Exploration and Application
4. Reflection

Posts:

• Task 1 Typographic Systems and Type & Play
• Task 2 Key Artwork
• Task 3 Type Exploration and Application

1. LECTURE

• In Task 1 - Exercises 
• In Task 2

2. INSTRUCTION

Requirements 

• Laptop, Adobe Creative Suite, FontLab, Eportfolio (Blogspot), Gmail Ac, Facebook Ac, etc.

Submission 

• Eportfolio: All gathered information (failures, successes, epiphanies, sketches, visual research, printouts, websites, images, charts, etc.) must be documented logically and chronologically in the portfolio for the task's duration in one post.

• Eportfolio: All images/sketches/diagrams/scans must be captured/photographed/scanned well with good, even, natural light, without shadows — use of tube/bulb/flashlight is not allowed. All images/sketches/diagrams/scans must be labeled (fig 1.), described and dated. Final submission must be indicated clearly (distinguishable from process work) and uploaded as PDF and JPEG (not PNG) or as instructed in class.

• (Only if instructed) Tasks to be documented in a printed A4 enclosed in a Clear Sheet, logically and chronologically. The works must be labeled and dated – use a pencil and write neatly.

3. Final Compilation & Reflection

Task 1 Typographic Systems 

Final Result

Fig 3.1 Radial, Week 4 (15/05/2024)

Fig 3.2 Dilatational, Week 4 (15/05/2024)

Fig 3.3 Grid, Week 4 (15/05/2024)

Fig 3.4 Bilateral, Week 4 (15/05/2024)

Fig 3.5 Axial, Week 4 (15/05/2024)

Fig 3.6 Random, Week 4 (15/05/2024)

Fig 3.7 Transitional, Week 4 (15/05/2024)

Fig 3.8 Modular, Week 4 (15/05/2024)

Fig 3.9 PDF with Grid, Week 4 (15/05/2024)

Fig 3.10 PDF without Grid, Week 4 (15/05/2024)

Task 1 Type & Play

Final Result

Fig 3.1 Image and extracted letterforms, Week 4 (15/05/2024)

Fig 3.2 Reference type, Week 4 (15/05/2024)

Fig 3.3 Entire process from extraction to reference to refinement in one image, Week 4 (15/05/2024)

Fig 3.4 Initial extraction vs Final Refinement, Week 4 (15/05/2024)

Fig 3.5 Final Poster, Week 4 (15/05/2024)

Task 2 Key Artwork

Task 2(A) Key Artwork

Fig 2.1 Black wordmark on white background, Week 8 (12/06/2024)

Fig 2.2 White wordmark on black background, Week 8 (12/06/2024)

Fig 2.3 Colour palette, Week 8 (12/06/2024)

Fig .4 Wordmark in actual colors on the lightest shade of the color palette, Week 8 (12/06/2024)

Fig 2.5 Wordmark in the lightest shade of the color palette on the darkest shade of the color palette, Week 8 (12/06/2024)

Task 2(B) Key Artwork & Collateral

Fig 2.6 Collateral 1, Week 9 (19/06/2024)

Fig 2.6 Collateral 2, Week 9 (19/06/2024)

Fig 2.7 Collateral 3, Week 9 (19/06/2024)

UPDATE Fig 2.8 IG Screenshot, Week 10 (26/06/2024)

IG Link: VELICIA

Fig 2.9 GIF Animation, Week 9 (19/06/2024)

Task 3 Type Exploration and Application

Link: https://drive.google.com/file/d/1G-kk4QimBMKYZHfC1Uf_i-OhlEc3MvV0/view?usp=drive_link

Fig 3.1 Typography Basics, Week 14 (24/07/2024)

3.1 Font Presentations

Fig 3.2 Font presentations, Week 13 (17/07/2024)

Fig 3.3 Font presentations, Week 13 (17/07/2024)

Fig 3.4 Font presentations, Week 13 (17/07/2024)

Fig 3.5 Font presentations, Week 13 (17/07/2024)

Fig 3.6 Font presentations, Week 13 (17/07/2024)

Fig 3.7 Font presentations, Week 13 (17/07/2024)

3.2 Font Applications

Fig 3.8 Font applications, Week 13 (17/07/2024)

Fig 3.9 Font applications, Week 13 (17/07/2024)

Fig 3.10 Font applications, Week 13 (17/07/2024)

Fig 3.11 Font applications, Week 13 (17/07/2024)

Fig 3.12 Font applications, Week 13 (17/07/2024)

4. Reflection

1. Experience

It was certainly challenging, tiring, and took so much time to do, even so, I had a lot of fun doin it. This module I think has the most directed learning progress so far. It forced us to explore and experiment on our own with a set of rules, and a consistent format of the final result too. Every time I do a task in this module I know that I'm going to get something out of it, for as long as we ask for feedback of course. like there's a guarantee, that our work is going to look good as long as we work hard for it. Maybe it's because I had a typography module before, maybe it's because typography is not inherently hard to do, just needs dedicated time and effort. Nevertheless, thank you to Mr that have guided us along this module, really appreciated the feedback too. 

2. Observation

Often times I feel like my design is too simple or too bland, not enough flourish or style compared to my peers. I've tried to make a stylish design but, every time I ask Mr Vinod or my peers, the simplistic design looks better than my stylish ones. Propobly because I put more effort into it than the simple one I feel hung up on it. Maybe my natural preference for design is just really simple and straightforward, but I do wish to be well-versed in stylish design in the future. Really the simple one took like 3 minutes and the stylish design took half an hour, still thinking where is it because I don't do enough research to do a more elaborate design or just my natural preference is like that, they're usually the first design too. 

3. Findings

After 2 semesters, finally, I feel like I'm getting the hang of the workload, and managing my time better, it's still not ideal, but it's better. Always use references, do not plagiarize them, but analyze them and then implement them in the design. Do a lot of research on the design first. Need to make actual solid sketches before jumping into digitalizing. Please be realistic, don't set the expectations too high. Prepare a large amount of space to accommodate your designs. make sure the color palettes are balanced across the artwork.