Design Principles GCD60804 Task 3 (Design)
03.14.2024 - 03.21.2024 / week 6 - week 7
Velicia Raquel Dewi Setiawan | 0369188 | Bachelor of Design (Honours) in Creative Media
Design Principles
JUMPLINK:
1. LECTURE
Week 6 - F2F
1. Brief
- From Task 1 design choice, we need to make our design inspired or as a reaction towards it.
- We also need to apply our knowledge of design principles in our design.
- We can use any medium to make the design however direct use of photographs is not allowed.
2. INSTRUCTION
Requirements
- A recap of Task 3 brief
- Some visual references (cite the sources) that inspire your own ideas
- 3-5 sketches (manual/digital) of your own ideas
- Final design in A4 size, JPEG
- A rationale, in about 150-200 words, explaining/defending the decisions made in your design, the meaning/purpose of the design, and the design principles that are found in the design.
- Feedback from the lecturer
- WORK PROGRESS: Discuss and show your progress to your lecturer during class.
Submission
- Blog links of Task 3 & Final Compilation
- JPEG (A4 size) file of your final design, labelled as <Your Name_Title of Design_Task 3>
- One PDF file of all your blog posts (Tasks 1-3 and Final Compilation), labeled as <Your Name_202402_Design Principles Blog>
- First, save each blog post as a PDF file. To do so, right-click on the post, select Print, and then Save As PDF.
- Then, combine all the PDF files into one file. If you do not know how to do this, watch this video.
3. Task 3 - Design
1. Ideation
Rational # 1
Out of the 17 goals from the United Nations website to tackle the many problems the earth is facing. I chose Goal 13 which is to limit and adapt to climate change.
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With the artwork that I chose to represent it. In the artwork, the earth is portrayed to be "steamed" by us humans as it is placed inside a steamer and poured hot water over it. Similar to how the greenhouse effect works and causes climate change worldwide.
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Artist: Helen Yu
Title: Earth in The Steamer
Year: 2021
Size: 24 x 36 in
Medium: Acrylic
Link Source: https://www.voicesofyouth.org/blog/meet-winners-nae-unicef-visual-arts-competition https://www.eventeny.com/company/product/?p=166201
With the artwork that I chose to represent it. In the artwork, the earth is portrayed to be "steamed" by us humans as it is placed inside a steamer and poured hot water over it. similar to how the greenhouse effect works and causes climate change worldwide.
One of the consequences is the rising sea level. I wonder what would happen if the land was swallowed by sea. we would've lost everything we have on land and need to live above water, maybe rows of floating houses and living off fish. It takes years before we can harvest fruits or vegetables (I don't know how that would work, but we are humans we'll figure out a way). But the most urgent thing is probably the early stages when humans are just on top of boats at the mercy of the ocean.
Another consequence the earth gets so hot that plants just can't grow, and livestock die of heatstroke and dehydration. and maybe the earth become some sort of apocalypse-esque, survival, hoarding canned food, fights over water souce. people moving to more humid areas.
Sketches # 1
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These sketches are pretty straightforward with my rationale, but when I showed them to Dr. Charles, he thought this design is already used a lot and very common in climate change posters.
Rational # 2 (continuation from Rational # 1 )
After feedback from Dr Charles, I leaned more toward fantasy and surreal consequences of climate change, like how perhaps we were able to adapt and grow gills and scales to live underwater. Maybe sea animals live side by side with us, maybe they thrive on the extra water volume to grow bigger and stronger.
Sketches # 2
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I made this unfinished artwork when I didn't know what to sketch (art block) and just trying to get the vibe of the artwork I'm gonna make (does this count as a mood board?). Love the colors on this, especially the background.
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This one I thought of maybe we were still living inside of the building when the sea foods the earth and fishes swam around the building. trying to think of the contrast between the window and the silhouette of the person and the mood of the artwork.
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Thought of humans modifying sea animals and using them as transportation. Trying to play around with the lighting at the bottom of the ocean (must be dark down there) for contrast and figure out how to harmonize the colors together with the corals.
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I took inspiration from Dr Charles to make the humans have fish attributes such as gills, fins, and scales. I still want to preserve the mood of being underwater from the unfinished artwork too.
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An extra sketch that is more focused design from the previous sketch.
Moodboard
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The final sketch is mostly inspired by the middle biggest pic where the person is surrounded by fishes.
2. Progress
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| Figure 3.2.1 Week 7 (03/21/2024) Progress. |
This is the approved final sketch in Photoshop, Mr suggested that I blur the fish closest to the camera and far away. while the fish near the person stays in focus to direct the eye to the subject of the artwork. Mr also said to add fishes that are behind the person so it looked like the person is surrounded by fishes and not behind an aquarium. Also to make the fish on the shoulder smaller.
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I added more fish and blurred them accordingly then made adjustments to them so the red does not glare too much in contrast to the person. For the person, I adjust color balance, saturation, and vibrance so it doesn't fall short compared to the fishes. Then I added highlights and shadows to the artwork to blend the components together.
Mr said that the fish behind the person looked weird and pulled attention from the person's face (the subject of the artwork) and asked me to change the position or just delete it.
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after I change the position twice I feel like the fish is still pulling the attention from the face so I just delete it.
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Then I add the view onto the window (it's so hard to mask the window, my god), textures, and bubbles. Then blur and give adjustments to them accordingly.
Mr said the bubbles were too much and suggested reducing them or deleting them. Which is fair I used a default brush with random circles and actual images for the bubbles and gave it too much of the brush.
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I tried to add sunrays from the window but it doing so made the window the center of attention and not the person. Also, it reduces the contrast from the previous one. So I decided to not use it and just keep it as it is.
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Design principle:
Contrast — The bright blue-green highlight against the head of the person and the warm reddish color of the person's face against the blue-green surrounding.
Emphasis — Emphasis on the focus of the person's face and the blurred surroundings.
Hierarchy — the subject of the artwork is in contrast and focus compared to the surroundings.
Harmony — Consistent color palette (Blue-green, red-yellow).
Unity — the repetition of fish and the (mostly) blue-green color palette gives a sense of unity and cohesion.
Scale and Proportion — the elements(fish) near the viewer are bigger, the elements around the subject are medium and the elements further away are smaller.
3. Final Artwork
Sea Embrace
<Velicia Raquel Dewi Setiawan_Sea Embrace_Task 3>
Velicia Raquel Dewi Setiawan_202402_Design Principles Blog
4. Feedback
Week 6: From the sketches, Mr said that I should just focus on the water, and showed me a website that shows how would the earth's geography be when the sea floods the earth and focuses me on realistic surrealism instead of too much fantasy.
Week 7: Mr gave many suggestions following my progress, from the size of the fish, blurred and focused subject, too many particles, contrast, and the importance of attention on the subject of the artwork.
5. Reflection
1. Experience
Overall it was fun doing this task, I was frustrated in the beginning doing the sketches. Influenced by the common poster on climate change on the internet and struggled to break that mold and make something unique. Thank you to Dr. Charles for suggesting ideas and guiding me during the process. But it was fun experimenting with composition, color balance, contrast, and lightning in the artwork.
2. Observation
I noticed that I always follow the common design in any theme, looking at the internet, choosing one artwork, and then making slight changes to it. During the making of the artwork I consistently value effort(how many hours, or more is better) more than aesthetics or how easy it is on the eyes. Like with the fish behind the person and the sun rays. I almost just put it in the final artwork without feedback (thank God I did tho).
3. Findings
I need to think outside the box and think of my original design (inspired is okay, but not a copy with slight changes to it). More is not better and more effort/hours does not make it more pleasing to the eyes. If something ruins the harmony of the artwork it needs to go no matter how long I spent to make it.
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